My wife and I went to the Evoque Launch this morning at Earls Court. I wanted to take the FFRR as I prefer having more metal around me in London traffic. Unfortunately the blurb stated the car park to be multi storey but no height limit information. So to avoid issues we took the Wife's Freeloader - no issue really but slightly annoying.

Traffic was awful, A3 accident, Rugby at Twickenham, so we went up to the M4. Got there early only to wait 45 minutes in the foyer of Earls Court with a coffee staring at Evoque video going round and round - it got boring.

Finally we were allowed into the event, maybe 70 people sat down to watch 30 minutes of boys and girls dancing to very load music in an auditorium with multiple screens to themes for Pure, Dynamique and Prestige. No sign of a real car yet.

We then walked through to see the three vehicles. I have seen one on the road and looked very closely at one at Gaydon so knew what to expect. We sat in the front and rear of one after queuing a while. By then I was so off I had had enough and walked out, to go home and watch the Grand Prix.

I think they are trying to market this vehicle to people very different to us.

We did not want dancing bimbos, just an opportunity to have a look over the vehicle. Then when we got close there were too many crowded into a tiny area to make it pleasant. Land Rover need to do a much better job than this.

Having said all of that, the Evoque is quite nice small car and we will likely take one out for a test drive in September. 2011 Evoque Prestige SD4 Lux + Adaptive Dynamics
2010 Freelander SD4 XS
1990 Defender 110 V8 County
1959 88" Series 2
1953 86" Series 1
2007 TDV8 Vogue SE - gone
2005 Discovery TDV6 S - gone

Land Rover sent me 2 tickets to the Manchester Gmex launch on saturday 4th june so im hoping its going to be a bit better than this.

Matt

Earls Court is an old tired venue, even if this show is transported to a nice easy to get to location, I would still have reservations in committing half a day to this. Considering the numbers are limited for logistical reasons, I was expecting it to be a well supported "exclusive event". They need to have more cars on show and more staff, fancy multi media does nothing for me.

Would you believe it, they had no literature to offer. Someone will call in a couple of days and then they will mail it to you. 2011 Evoque Prestige SD4 Lux + Adaptive Dynamics
2010 Freelander SD4 XS
1990 Defender 110 V8 County
1959 88" Series 2
1953 86" Series 1
2007 TDV8 Vogue SE - gone
2005 Discovery TDV6 S - gone