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ABAB



Member Since: 02 Feb 2017
Location: GB
Posts: 288
United Kingdom 2016 Range Rover Autobiography SDV8 Loire Blue
New Logo

https://www.autocar.co.uk/car-news/new-car...s-first-ev

Good luck with that. 2016 SDV8 AB
Post #721076 9th Jul 2025 3:51pm
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Rob99



Member Since: 03 May 2016
Location: Gatwick
Posts: 1473
United Kingdom 

FFS it looks like a tacky Kardashian belt buckle. Oh, hang on, that's probably the demographic they want to target Rolling Eyes

Worse than the Jaguar one, and you can't even distinguish the 2 "R"s. Probably same design team that got publicly ridiculed about the double "J" Rolling with laughter

What's the point? LR have never had separate badges for their ranges, all sharing the green oval and then having letters on each model.

At whatever point I end up in a FFRR with "that" on it, it'll be coming straight off and in the bin. Thumbs Up 2021 D350 Fifty Edition - Carpathian Grey
2017 4.4 SDV8 Autobiography (2021-2024) - Santorini Black
2012 4.4 TDV8 Westminster (2016-2021) - Santorini Black
Post #721082 9th Jul 2025 4:54pm
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fisha



Member Since: 25 Sep 2009
Location: Scotland
Posts: 1510
2015 Range Rover Autobiography SDV8 Aruba

looks shi….

But JLR will be happy cause it creates discussion and mindshare in the average person … which is what they want.

I suppose if you think about it , the Range Rover doesn’t really have its own logo / brand emblem.

Sure there is the Land Rover oval, but it clear that they want to split away from it … but they don’t have a banner logo . V8 or else ...
Post #721085 9th Jul 2025 6:02pm
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JamboM3



Member Since: 28 Jul 2021
Location: Berkshire
Posts: 250
United Kingdom 2017 Range Rover Autobiography SDV8 Santorini Black

Can’t say I’m a fan, but it 110% aligns with the new customer demographic and I’m sure will fit well in Dubai.

Have a weird feeling that the eventual Discovery 6 might fill in the gap left by the RR now it’s gone stratospheric with the luxo angle.

They are absolutely rinsing it with huge profit margins for an OEM, so n doubt know what they are doing
Post #721092 9th Jul 2025 7:38pm
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mjdronfield



Member Since: 04 Nov 2011
Location: Derbyshire
Posts: 7956
United Kingdom 2011 Range Rover Vogue SE TDV8 Buckingham Blue

Indeed… not entirely sure…


 2011 Range Rover Vogue SE 4.4 TDV8

Previous cars :
2003 Range Rover Vogue TD6
1999 Discovery Td5 ES
1995 BMW M5 3.8 6 speed
1992 Range Rover 3.9 Efi Vogue
1992 BMW M5 3.8
1988 BMW 735i SE
1989 Ford Sierra XR4x4 2.9i
1981 Ford Fiesta Supersport
Post #721093 9th Jul 2025 8:07pm
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Dolphinboy



Member Since: 08 Dec 2009
Location: Bristol
Posts: 3238
United Kingdom 2016 Range Rover Autobiography SDV8 Baltic Blue

S HIT E
Post #721094 9th Jul 2025 9:01pm
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Tdtj



Member Since: 29 Sep 2021
Location: Edinburgh
Posts: 205
Scotland 2016 Range Rover Autobiography SDV8 Santorini Black

Wonder how many millions it cost to design. A pretty penny one would assume. 2016 4.4 diesel
Post #721140 10th Jul 2025 8:29pm
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Andy S



Member Since: 16 Jun 2013
Location: Sevenoaks
Posts: 1077
United Kingdom 2015 Range Rover Vogue SE SDV8 Aintree Green

One question. Why? 2024 - >. 2021MY L405 5.0 SC Portofino Blue
2018 - 2024 2016MY L405 4.4 SDV8 VSE Aintree Green
2017 - 2018 2017MY Jaguar F Pace Portfolio 3.0 SDV6 BRG
2013 - 2017 2010MY L322 3.6TDV8 VSE Buckingham Blue
Various RR Sports and Freelanders before that!
Post #721167 11th Jul 2025 4:24pm
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Vogue



Member Since: 31 Jan 2008
Location: on the hill
Posts: 3804
United Kingdom 

Humiliating 2021 L405 Vogue SE 4.4 V8 DIESEL ~ #17
Post #721169 11th Jul 2025 8:19pm
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JackRegan



Member Since: 20 Oct 2012
Location: Wirral
Posts: 256
United Kingdom 

Cheesy.

It looks like the lunatics have taken over the asylum, or the kids are now running the classroom. 2024 P550e Autobiography
2016MY TDV6 Autobiography
2011MY 5.0 SC Autobiography Black
2005 TD6 Vogue
Post #721175 12th Jul 2025 7:34am
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JMC



Member Since: 01 Feb 2009
Location: Aberdeen-Angus
Posts: 797
Scotland 2012 Range Rover Westminster TDV8 Orkney Grey

The first thing I saw was a take on the Bugatti logo. Then I thought it was a handbag clasp.

Don't care either way, as I will never be investing in it.

Got one of the last proper Range Rovers here. Everything else is just fluff. Whistle The older I get, the more I realise that people confuse wrinkles for wisdom Smile
Post #721176 12th Jul 2025 7:45am
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