 | Home > Off Topic > Evoque now the 'flagship' on rangerover.co.uk |
 
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| PJS Member Since: 06 Jul 2010 Location: Yorkshire Posts: 506   
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I don't think they're that bothered to be honest, more fussed about sales and money |
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16th Sep 2011 4:44pm |
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| Reformed Member Since: 09 Oct 2010 Location: South Posts: 471 
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Porsche went down that route, and I dont think it did them any harm really. (I still love them!)
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16th Sep 2011 4:48pm |
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| Rolo Member Since: 11 May 2011 Location: UK Posts: 852 
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exactly, come the end of the day the owner of the business wants money and so they're going after the biggest market they can. You can't really blame them. I do wonder what the future holds for Range Rover though. Before, Land Rover was the maker & Range Rover was the flagship model of that brand, but now they seem to have made RR the maker & Evoque, Sport, Vogue, Vogue SE & AB the models of that brand. Perhaps they may split the company at some point & RR will be entirely separated from LR...who knows. All I know is the TaTa man must have so much dosh, I'm sure it won't matter what he decides to do with this little company he has in his very large pocket ! |
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16th Sep 2011 7:29pm |
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| ric355 Member Since: 02 May 2011 Location: Surrey, UK Posts: 302 |
Can't see what there is to get upset about really. The Evoque is the newest model in - like it or hate it - the Range Rover branded series of cars. So they're going to put it on their web site in the most visible spot because the chances are that's the thing most new visitors are going to be there to see at this point in time. I don't agree with the brand dilution aspect either. The Evoque is still a premium car, given the starting price is 28k and it goes all the way up to about 45k. That's not cheap in anyone's book. Diluting the brand would be selling Range Rover branded tinned beans or something. The FFRR might still be the flagship model, but you're looking at a marketing campaign for a newer model not a redefinition of the relative superiority of the whole range of cars. And all of this makes no difference to the amount of FFRR's they will sell or will be on the roads as of today. So if having something big and luxurious that few other people have is what really floats your boat then the number of Evoques on the road is irrelevant isn't it, since they are not anything like an FFRR visually? Me, I don't care - I'll just put the suspension into off road mode and sneer downward at the bird sitting in the Evoque next to me at the lights, whilst simultaneously trying to look down her cleavage 
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16th Sep 2011 9:28pm |
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