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Received this email from Bentley yesterday 
A new name.
For a car that will redefine and re-energise the way the world views SUVs.
You're now one of the few who know the new name of the world's first genuine luxury all-terrain vehicle. One that will open up an exhilarating new realm of high-spirited motoring, unattainable in any other SUV.
A vehicle this extraordinary demands an extraordinary name.
But what do you call an SUV with the entire planet's geology at its feet? We scanned the world, of course. From a satellite's eye view we searched for a symbol of nature's power and beauty, alighting first on the Taiga - the vast continental snow-forest that crowns the Northern Hemisphere.
Then, we began to focus our lens tighter. Infinitely tighter. And, as ever with Bentley, it was in the meticulous detail that reward lay.
The Roque Bentayga - an iconic, eye-catching standalone peak in the Atlantic Canary Islands, provided further inspiration. A truly unique and dominating feature; one with stature. A fitting symbol, then. One that draws attention from all directions - both locally and globally.
The Bentayga will transport those within it to new environments. Not just through latitude and longitude - but also via mind and spirit.
Below is a glimpse of the Bentley Bentayga showing that mastery of terrain isn't just in its name. It is in its DNA.
Transport yourself to BentleyBentayga.com to continue the journey.
We don't see an SUV, we see beyond.
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and I always hope Jaguar's cars do well on the market as I've always had a soft spot for the brand 
13th Jan 2015 11:28pm
